The Mysteries of Perle de Vere – Madam of the Southwest

What possessed a young girl in the mid-1800’s to leave her well-to-do, “good” family in the mid-west and move clear across the country to Denver, Colorado to take up a life of prostitution? Little is known about the early years of Perle de Vere—a woman who did just that–and later became Colorado’s most famous madam.

Supposed photo of Madam Perle de Vere
Photo thought to be of Perle de Vere – although reportedly no photos of her exist (WikiTree)

“Mrs. Martin,” as she was known in Denver, arrived there at the age of 14 or 15. There is no record of her being married at the time, so one has to wonder why she would leave a comfortable life in Illinois (or Indiana) to travel to the west and sell her body for survival. Perhaps she had family troubles. Maybe she took up with someone her family didn’t approve of, and hopped a train with him in the hopes of a life of wedded bliss. Or maybe she had a lust for adventure and wanted to pave her own way. The possibilities are endless and fun to think about.

Shortly after her arrival in Denver, “Miss Martin” became known as Perle de Vere, a beautiful woman with red-hair, a strong will, and good business sense. Her family believed she worked as a dress designer (or milliner), and catered to Denver’s wealthiest women. But, in fact, she catered to the wealthiest men, and began a life of business in prostitution. What could have happened to set off this chain of events? Did she intend to start her career as a dressmaker and then couldn’t find work? Did she anger her employer? Did she hate her job? Or did she see an opportunity to make some fast cash?

When business crashed in Denver due to the Silver Panic of 1893, Miss de Vere, then at 30 years of age, packed her bags and moved to a booming gold camp called Cripple Creek. She invested her savings and bought a house on Myers street. She hired several beautiful girls and started her own brothel. Her business proved to be an instant success, affording Perle fine clothing and an extravagant lifestyle. She also knew how to protect her investment and demanded her girls practice good hygiene, dress well, and have monthly medical examinations.

Perle, a discerning business woman and the most successful madam of the town, didn’t cater to just anyone. Patrons of her establishment had to apply for a visit. Once their application was approved and their wealth determined, Perle allowed them access to a viewing room where they could choose their girl. Evenings at Perle’s house often consisted of live entertainment, socializing, cards, and dancing before the girls and their clients retired upstairs. Perle often hosted lavish parties with imported foods and plenty of champagne and other spirits.

One of Madam Perle's girls
One of Perle’s girls
(Legends of America)

Ever popular with the men of Cripple Creek, Perle did not make many friends among the women. It didn’t help that she drove her beautiful black horses and carriage through the camp, dressed in expensive and showy clothing—flaunting her success. She and her girls shopped at the best shops on Bennett Avenue, further angering the “good” women of the town. To keep the peace, the town’s Marshal stipulated that the girls could only shop during off hours. They also paid a tax of $6 per month. Madams of the town paid $16 dollars per month, a fraction of what Perle brought in on a weekly basis.

In 1895 Perle married a wealthy mill owner named C.B. Flynn. Shortly after the nuptials, tragedy struck. A fire raged through Cripple Creek destroying many of the town’s businesses, including Flynn’s mill and Perle’s brothel. Unable to recover financially, Flynn had to leave in order to find work. He found a job in Monterrey, Mexico as a steel and iron smelter. Perle stayed behind to rebuild her business. Putting everything she had into her new venture, Perle paid for the construction a two-story brick building and decorated it with lavish, imported furnishings, electric chandeliers, and leather topped gaming tables. She named her new establishment “The Old Homestead.”

Just as the history of Perle’s early life is shrouded in mystery, so is her death. In the summer of 1897, Perle hosted an extravagant party sponsored by one of her wealthiest clients and ardent admirerers—a millionaire from either Poverty Gulch or Denver. Imported champagne, liquor, and caviar, as well as two orchestras from Denver graced The Old Homestead for the wildest party the town would ever see. Perle’s admirer even brought her a beaded and sequined gown imported from Paris to wear to the event.

Is this Madam Perle de Vere?
Another photo thought to be of Perle (Pinterest)

During the evening, after much drinking and revelry, Perle and the gentleman got into an argument. He stormed out of the house and Perle retired to her bedroom. Later that night, one of the girls checked in on Perle. She found her lying on the bed, still in her gown, her breathing labored. Unable to rouse the madam, the girl called for a doctor, but it was too late. In the early hours of the morning, Perle de Vere, at age 37, died. The coroner stated her death was due to an accidental overdose of morphine, a drug she sometimes used for insomnia. Most of the newspapers reported the same, but one reported the death as suicide. Historians dispute this claim because Perle was at the height of her success.

But, could it have been murder? And if so, who would do such a thing? The gentleman who sponsored the party? A jealous wife? One of the girls? Perhaps her husband who potentially grew envious of his wife’s success and numerous lovers? It is known that the admirer who purchased the gown and paid for the party also sent a $1000 check for Perle’s funeral expenses, an amount that today is valued at $36,000. But, does that make him innocent?

Most likely, Perle died of an accidental overdose, as the coroner stated. But, with a story as rich as hers, and with a cast of the intriguing characters she possibly entertained, it’s interesting to speculate on what might have happened to Colorado’s most famous “soiled dove.”

Feature photo found on Google from Bonanza Boomers

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